As a California resident, you have the following rights under CCPA:

• Right to Know: Request information about the personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of your personal information
• Right to Non-Discrimination: Exercise your CCPA rights without discriminatory treatment

We may collect the following categories of personal information:

• Identifiers: Name, email address, phone number
• Customer Records: Contact information, assessment responses
• Internet Activity: Browsing history, interactions with our website
• Inferences: Preferences and characteristics derived from assessment data

We collect personal information from:

• Directly from you when you use our services or contact us
• Automatically through your interactions with our website
• Third-party service providers that assist in our operations

We use personal information for the following business purposes:

• Providing and improving our services
• Generating personalized insights and guidance
• Communicating with you
• Research and development
• Security and fraud prevention
• Legal compliance

We may share personal information with:

• Service providers who perform services on our behalf
• Professional advisors (lawyers, accountants, auditors)
• Law enforcement and regulatory authorities when required

We do not sell personal information for monetary or other valuable consideration.

We use Google Analytics, loaded through Google Tag Manager, to measure website usage. Google acts as a service provider that processes this data on our behalf, and we do not sell or share this information for cross context behavioral advertising. Analytics are optional: we present a cookie consent banner and use Google Consent Mode v2, so analytics cookies load only if you allow them, and you can decline at any time. This gives you an effective opt out consistent with Consent Mode. For the specific cookies and their retention, see our Cookie Policy.

To exercise your CCPA rights:

• Submit a request through our Contact page
• Include sufficient information to verify your identity
• Specify which right you wish to exercise

We will respond to verifiable consumer requests within 45 days. If we need more time, we will inform you of the reason and extension period.

To verify your identity when you submit a request:

• We may ask for information such as your name, email address, and other details to match our records
• For deletion requests, we may require additional verification
• You may designate an authorized agent to make requests on your behalf

We will not discriminate against you for exercising your CCPA rights. This means we will not:

• Deny goods or services to you
• Charge different prices or rates
• Provide a different level or quality of goods or services
• Suggest that you will receive different pricing or quality

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

We do not knowingly sell the personal information of consumers under 16 years of age. Our services are designed for adults.